There was a time when social media was considered a passing fad. That is no longer the case, social media is everywhere! With the invention of the smart phone, we are now connected at the touch of a button, we can search, check in, give reviews and connect with people and businesses from anyone in the world.
Social media platforms have become marketing giants, offer businesses valuable information about their customers in real time. Every day there are millions of tweets, likes on Facebook and images/videos uploaded to Instagram and YouTube. With active engagement and social listening, you can gather customer data and use it to connect to your customers by giving them valuable information about your business.
Social media is about interacting with people. As a business you want to connect to your customers and give them a great experience with valuable information. Social Media is not about selling, it is about connecting! The more you connect and engage the greater your organic reach, this translates directly building a great reputation for your brand.
Even if you are not on social media, most of your customers expect you to be. Over 70% of customers now go to social media for customer service. They expect a fast response time and companies that deliver win.
Building relationships is important for any business and social media allows just this. Creative, engaging content that is a well thought out marketing plan which enriches relationships with customers, will encourage word of mouth and this is gold!
What impression do your social media platforms give customers?
Is it an experience they enjoy and will they come back?
What is your brand saying?
These are questions every company should be asking. If you feel your social media is not giving your customers the experience they deserve, come chat to us and we will help you connect, engage and grow your business to its true potential on social media.
The THINK Team